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Virtually any business or organization that communicates can benefit
from Digital Relevant Print (DRP) Services. From specific selling
tools, to relationship management items like personal greeting cards,
we'll help you make a difference.
Car Dealers
What if you followed up a service appointment with a "thank you"
that cross-sells a new model in the same category as the serviced
vehicle? What if you targeted your service and sales promotions
demographically by age, sex, car model and/or year?
Non-Profits and Fundraising
Customize materials to match the demographics of your prospect,
showing aid recipients of the same racial and ethnic group, or children
of similar age to those of the prospect. What if you included relevant
pictures, text and information directly related to the sponsor?
E-Commerce
Almost any business doing business on the Internet can use relevant
printing to great advantage. With the brief information collected
from a Web inquiry, you can pick and choose from an "electronic
warehouse" and put together a personalized reply, customized with
the products most likely to lead to a quick sale.
Business-to-Business Manufacturers and Resellers
It's true of everything from office supplies to heavy-duty equipment.
Full-line product catalogs can overwhelm potential customers. With
DRP, you can create a custom catalog featuring the most likely selections
based on the prospective customer's business type and size.
Professional Services
Banks, brokerages, insurance agencies, and myriad other professional
services depend upon relationships for their success. DRP can be
instrumental in building and maintaining those relationships. Clients
appreciate receiving information about products or services in which
they have expressed a specific or historical interest. When mailed
information includes items that don't apply to them, it can add
an impersonal tone.
With DRP, you're able to eliminate irrelevant information, and strengthen
the value of the communication. Investment counselors can alter
the appeal of a brochure or mailing to better align with the known
or stated interests of prospects. Retirement may mean travel and
fun to one couple, but a quiet, secure existence to another. Focused
copy and photography will be more effective for each couple than
a generic piece that covers both.
Travel & Tourism
If you manage or market a hotel, resort, travel agency, tourist
attraction, or other travel-related business, DRP will greatly increase
the value of your efforts. Don't waste time and money storing and
sending volumes of expensive generic material, only a few pages
of which may be of interest to each individual recipient.
Why tell fanatic golfers about skiing? Beach lovers about antiques?
Or young singles about the "kid-friendly" atmosphere? The more you
focus on their interests, the better your chances of getting their
business!
Travel agents can truly customize materials based on records or
responses. Brochures can "feature" a different destination, package,
or other variable-or call out different aspects of the same cruise
or attraction-based on customer criteria. Itinerary options are
unlimited, because you build them-and put them in a finished, great-looking
package.
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