Statistically, 20% of your customers give you 80% of your business. Why should your best customers be treated in a mass marketing way?

Digital Relevant Printing (DRP) is the creation of a customized document for a specific individual based on your knowledge of the intended recipient. A recent industry study from CAP Ventures indicates that personalized and relevant printing offers a 36% increase in response rates over conventional direct mail. The average order size is nearly 25% larger and response times are one third faster. Most significantly, personalized printing results in a nearly 48% rate of repeat orders, proving that it helps strengthen customer relationships.

In today's highly competitive environment, businesses and marketers are experiencing diminishing returns on advertising budgets. Response rates for traditional methods receive lower and lower returns and are due to many factors, some of which are:

• the increase of advertising clutter
• the continued fragmentation of mass media
• the higher cost of reaching consumers
• lack of reaching customers on a personal level (irrelevant information)

We are all exposed to a tremendous amount of information each day. Recognizing new marketing requirements, many companies have been evolving by focusing on individual needs in order to be responsive and to remain competitive. ALKO can assist you with proven techniques and strategies to gain your customers' attention and encourage them to respond.

You can embrace 0ne-to-One Marketing in your print communications!
We will help you see how relevant communications can differentiate your company from your competitors. When you understand how to use relevant and variable data/image printing, a collaborative team is formed: one equipped with the knowledge and techniques necessary to get your job done right.

Targeting Your Audience in a Strategic & Tactical Way!
With relevant and variable data/image printing, you create short runs that can be more closely targeted to the audience. Customers can be targeted with more precision with collateral designed to reflect these differences. The results will speak for themselves! .

Varying the message for each recipient is the most powerful form of relevant and variable data/image printing. Communicating with your audience individually is very different from broadcasting to them as a group. What you say is a function of how much you know about each individual.

How do you define "Relevant"?

From the "least relevant" way to communicate with a customer through the "most relevant", here are the different levels of how you can customize a document:

Mass - A "one size fits all" marketing message. Your marketing message is "mass-produced" using conventional methods in large runs and every customer will receive the same message, regardless of their relationship or profitability to your company.

Personalized - Each customer's name and address will appear on each document to attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or profitability to your company.

Versioned - Multiple versions of a document are created to meet the needs of different groups, or verticals, in you customer base. Combined with personalization and segmented according to demographic or other attributes, response rates leap, as the piece is much more relevant to the individual's interests.

Fully Relevant - Each document's content is fully customized to be highly relevant and custom-tailored to a specific individual. A full colour document is dynamically composed and everything in the document can be varied- the layout, text and images can all be swapped depending on the customer. Sophisticated charts and graphs can be generated automatically and instantly included in a finished document. .

More questions? Visit our FAQ page or contact us to see how we can help.